How It All Started
Walking on a windswept beach in the Scottish Highlands on a Sunday afternoon in the middle of summer, Amer Wahoud and Gordon Campbell Gray were casually observing how much they would enjoy a cup of steaming hot chocolate at that very moment. It took this simple exchange for them to realize that they were both frustrated chocolatiers – they had dreamed all their lives of creating a bespoke chocolate brand. The two decided to launch the world’s most exciting new chocolate label, naming it Sunday in Scotland, in a nod to that fateful afternoon spent along the Scottish coast. And perhaps also as a nostalgic tribute to those long ago childhood Sundays, when it was permissible to break the rules with a hint of decadence. Teaming up was akin to a magic formula. Entrepreneur Amer Wahoud, who created and founded Sunday in Scotland, professes a lifelong love of chocolate. In addition to his involvement in the international art scene, he was the creative force behind various restaurants and high-end bars, where he experimented with the latest culinary trends. Yet chocolate was always foremost in his mind. With Sunday in Scotland, he didn’t set out to create just another chocolate brand: he wanted to reinvent the entire chocolate experience with special, unique, one-of-a-kind chocolates. Malta, the Mediterranean archipelago where Amer lives, served as the launching pad for the nascent chocolate brand. The first Sunday in Scotland boutique opened here in 2018, and it offered visitors a new way to experience chocolate. Inside the store, the heady fragrance of freshly prepared chocolate pervades the air, in a space that exudes artistry and exclusivity. Sunday in Scotland offers handmade chocolate using the finest cocoa beans available. There is no mass production, no corporate push and no desire to rush after the latest trend. Rather, the focus is on quality, essence and absolute perfection. Each bite you take is as sinful as heaven, so good that you’ll want that flavor to endlessly linger on your palate. With its artistic packaging, exquisite flavors and ruthless pursuit of perfection, Sunday in Scotland will forever change the way you savor chocolate.